# identity.md

## Organization Overview
- **Company Name:** Ketone-IQ® (also known as HVMN)
- **Mission:** To provide premium brain fuel powered by ketones for sustained mental focus and optimal performance, backed by science and trusted by high-achievers.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Serves a large customer base with over 700,000 purchases.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Fosters a culture of high performance, scientific rigor, and trust, delivering products for sustained mental focus and achievement.
- **Team Links:** [https://hvmn.com/pages/team](https://hvmn.com/pages/team), [https://hvmn.com/pages/team#shopify-section-team-page-athletic-team](https://hvmn.com/pages/team#shopify-section-team-page-athletic-team)

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a direct-to-consumer provider of science-backed nutritional supplements, specifically "brain fuel" powered by ketones.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.